Content validity makes sure that what the test is asking is relevant has substance. Content validity indicates the extent to which items adequately measure or represent the content of the property or trait that the researcher wishes to measure. This type of construct validity measures the degree to which two hypothetically-related concepts are actually real in real life. As long as the HR practitioner or recruiter is an effective job analyst, content validity is not too tough to achieve. 3 The Meaning of Content Validity Anne R. Fitzpatrick University of Massachusetts, Amherst The ways in which test specialists have defined content validity are reviewed and evaluated in order to determine the manner in which this validity might best be viewed. These specialists have differed in their def- initions, variously associating content validity with (1) It will be necessary for you to thoroughly check that the skills tested are the skills required for the job. In other words, a test is content valid to the degree that it “looks” like important aspects of the job. Accuracy is very important when it comes to the way an exam measures something. Subject matter expert review is often a good first step in instrument development to assess content validity, in relation to the area or field you are studying. It would help if you asked the right questions to get the best answers. I like to think of content validity in two slices. The only way to do that is to make sure that your assessment has content validity. content validity is established by demonstrating that the items in the test appropriately sample the content domain. Validity: Three criteria comprise the validity of a content analysis: Closeness of categories: this can be achieved by utilizing multiple classifiers to arrive at an agreed upon definition of each specific category. Content validity refers to the extent to which the items on a test are fairly representative of the entire domain the test seeks to measure. For example, if a test which is designed to test the correlation of the emotion of joy, bliss, and happiness proves the correlation by providing irrefutable data, then the test is said to possess convergent validity. An assessment demonstrates content validity when the criteria it is measuring aligns with the content of the job. For example, if 40% of the four-day sales course deals with product demo techniques then we would want about 40% of the questions on the exam to measure knowledge/skills in the area of demo skills. An example of when content validity would not be achieved is if you tested the typing skills for a … If the subject matter experts are generally perceived as true experts, then it is unlikely that there is a higher authority to challenge the purported content validity of the test. Evidence of content validity generally “consists of a demonstration of a strong linkage between the content of the selection procedure and important work behaviors, activities, worker requirements, or outcomes of the job” (Principles, 2003). For example, if you gave your students an end-of-the-year cumulative exam but the test only covered material presented in the last three weeks of class, the exam would have low content validity. 6+ Content Validity Examples. I have worked on tests of medical imaging, including knowledge assessments taken by candidates for certification in radiography. Here is a third example of content validity from the area of licensure/certification testing. 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